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Influencer outreach for hairstyling products, shampoo, conditioner and more to boost beauty marketing plan for Luxury Brand Partners.
April 27, 2022
By: Melissa Meisel
Professional skateboarder, Olympian and six-time X Games Gold Medalist Leticia Bufoni has partnered with IGK Hair Care to work with the brand on content creation and community development to reach a new, untapped audience. “Through these strategic partnerships, we’re highlighting some of the coolest women in their respective disciplines,” said Dan Langer, group president, Luxury Brand Partners Prestige Hair Group. “We found that skateboarding culture embraces hair color, which is part...
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